Andrea Azureene Heng

Writing. Editing. Broadcast.

Singapore

Knows the difference between "your" and "you're", plus how to use "literally", literally. Ask for a sample today, or view below for more options!

Andrea Azureene Heng

Writing. Editing. Broadcast.

Singapore

Knows the difference between "your" and "you're", plus how to use "literally", literally. Ask for a sample today, or view below for more options!

HOUSE Tau Sar Pao Promo
HOUSE at Dempsey has always been famous for its homemade tau sar pao, among other things. In a bid to revive its teatime crowd, HOUSE wanted to bring a local edge to its tau sar pao image.
HOUSE, Spa Esprit Group
Tiong Bahru Bakery Stamp Champ
Tiong Bahru Bakery launched a loyalty programme in 2013 as both a branding and marketing exercise islandwide, while collating a database for future marketing purposes. The name was inspired by the Singaporean kiasuism, allowing customers feel like winners.
Tiong Bahru Bakery, Spa Esprit Group
Browhaus "What Can Eye Say?" Campaign
Browhaus, Singapore's premier beauty destination, launched a campaign promoting its highly raved eye enhancement services. This campaign was inspired by Marc Jacobs' social branding campaign.
Browhaus, Spa Esprit Group
Branding Copywriting
boCHINche Cushion Covers
boCHINche is an Argentinean restaurant set up by the Spa Esprit Group in collaboration with critically acclaimed London-based chef Diego Jacquet. In September, boCHINche renovated its entryway to incorporate a grocery space, and injected a more casual vibe into its main dining hall. These punny quotes were printed on cushion covers for the chairs in the dining hall.
Bochinche, Spa Esprit Group
Interiors Food Copywriting
ICIS LMD Daily
ICIS is an online petrochemical price reporting agency and newswire, delivering critical information and price analysis for the petrochemical industry. This is a sample of the LMD (LNG Markets Daily), which showcases my training in broadsheet-style layouts and copy-editing for accuracy.
ICIS Asia Pacific
Production Sub editing Price Report
ICIS Base Oils Report
ICIS is an online petrochemical price reporting agency and newswire, delivering critical information and price analysis for the petrochemical industry. This is a sample of the weekly Base Oils report I covered for the Middle East for ICIS Asia Pacific.
ICIS Asia Pacific
Price Report
A Joyful Toast
PETS Magazine is a bi-monthly publication that endears to the heart and soul of animal lovers. This is a sample of an interview and photoshoot that I produced as Associate Editor.
PETS Magazine
Lifestyle Production
See and Be Seen
This is a story on bars in Singapore that also featured themselves as art galleries for Time Out magazine, Singapore.
Time Out Singapore
Lifestyle
Does Good Service = Better Sales?
This was a special project commissioned by Singapore Tatler for the Singapore Service Star Awards. The article discusses the relation between service standards and actual sales of a retail establishment - whether good service translates to high sales figures in Singapore.
Singapore Tatler
Lifestyle
Planar Sound
SWITCH Magazine is a defunct bi-monthly publication that strove to connect high tech with the high life. This was a profile on Mark Glazier of Wisdom Audio, and talks about how the evolution of audio technology. Interviews and profiles are my personal forte in writing, across both print and digital editorial platforms.
SWITCH Magazine
Lifestyle Technology
Modern Retro
Palace Magazine is a monthly publication that celebrates luxury homes around the world. This is a feature on the interior design examples of Marcel Wanders.
Palace Magazine
Luxury Interiors Lifestyle
Kitchen Kings
Appetite Magazine is a defunct monthly publication that focused on dining and all things food. This is an interview-feature on a pair of friends who set up a bespoke fine-dining catering business, and what inspired the dishes they prepare.
Appetite Magazine
Food Lifestyle Luxury

About

Andrea Azureene Heng

Writing

Editing

Proofreading

Copywriting

Creative Copywriting

Branding

Marketing

CMS Desktop Publishing

Microsoft Office Suite

Social Media Publishing

Advertorials

Marketing

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Adobe Acrobat

Layouts

Digital

Food. Fun. Frolic. Fandango.

Andrea Azureene Heng is a writer with a combined 10 years of editorial and marketing experience in news and lifestyle publications across both print and digital platforms.

When she's not conjuring her next quip, furiously typing & clicking away at a computer, or tapping her feet to addictive rhythms (read: music), you'll find her in a quiet bustle in the kitchen, or perfecting her iPhone photography skills for Instagram.

Or packing a suitcase for her next adventure.

Catch her if you can!
E: andrea.heng@gmail.com